“It’s Just Oatmeal”
OK we’ll be honest - we weren’t 100% sure what we were doing when we started and we made a lot of mistakes. We’re still learning but one thing we always got right is making flavors our customers actually want... because we just ask them. Oats Overnight is the result.
8 years later we’ve got 45+ flavors, facilities in AZ and OH, and we’re nationwide in stores. All thanks to you.
At the end of the day, we’re not saving the world. We’re just a bunch of people making really good oatmeal.
How It All Began
DIY oats are great but they take a lot of prep time (and they never taste the same each day). Brian tried to go out and buy them but they didn’t exist. Lightbulb. This is what happened next.
“How Hard Can This Be?”
Brian began experimenting with formulas around his kitchen table. His tools were a bunch of plant-based ingredients, a coffee grinder, and Tupperware from CVS. Initial results were conclusive, “This tastes like sh*t.”
DIY Culinary School
We learned everything from the ground up. Here’s our recipe for progress: gather all your courage and lease warehouse space, research food production 16 hours a day, and hire your friends to join in the flavor development experiments. We ended up with three massively improved flavors to call our own: Chocolate Peanut Butter Banana, Green Apple Cinnamon, and Strawberries & Cream.
Enter The Vibratory Machine
This machine changed everything. Before we got it, we could only make... not that much. This gave us the ability to make more breakfasts and grow.
Our Baby Is Born
The product was ready. Employees were hired (Brian’s mom). We turned the website on... and the first order came in. It was from his brother, but it was still pretty cool.
Did We Have Small Business Shipping Set Up? No!
But did we have car trunks and valid driver's licenses? Yes! This is Brian's trunk filled with Oats on their way to a USPS hub.
Squished, In A Good Way
We filled up our first warehouse FAST. Demand grew and certain staff members lost their offices (I’m still bitter). Everywhere you looked it was nothing but oats and boxes. The fire dept got involved.
New Digs For A Growing Family
With tens of thousands of online customers and 15+ employees, we needed a larger production space. If you’d like to see what a metric ton of chia seeds looks like, come visit!
Where We’re At Today
Where We’re At Today
We’ve always kept everything in-house. Literally, this started IN Brian’s house. Most companies eventually outsource because it’s cheaper (which is crazy). But we’re a food company: why wouldn’t we keep making food ourselves? This allows us to improve the product and release new flavors every month. Basically, this is how we’re able to make the best oatmeal in the world.