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What We Stand For

At Oats Overnight, we believe that you are enough. We invite you to come to the table just as you are, with your own vision for who you’d like to become. Our team is on the same journey.

We believe success is possible through daily choices that add up over time. That’s how we built a premium breakfast food company even though we were industry outsiders. We started without a clue, just a desire to eat a healthy, protein-rich breakfast that is fast and delicious. Covered in protein powder, set back by dozens of rookie mistakes, we kept trying, kept leaning into the learning. Oats Overnight is the result. But we’re still on the same path, still striving to make surprising flavors that delight and nourish you every morning.

What do you aspire to become? What goal do you want to achieve? Whatever the answer, we believe in you. And we want to help you start the day strong.

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Even when you’re starting something new, and you don’t have a clue where to begin, the future is bright if you’re willing to roll up your sleeves, learn, and play the long game. That’s what Brian chose to do when he bought a bunch of healthy ingredients, a coffee grinder, and Tupperware containers from CVS so he could create his own overnight oats formula. The first batches were totally disgusting...like completely inedible. But he kept at it. He googled everything food production from “FDA cGMPs” to “cassia versus cinnamon.” He kept measuring, shaking, refrigerating, and tasting for 16 hours a day. Over time, something delicious emerged, and surprisingly, a whole new way to eat breakfast came into being. So that’s it, really. Rise and grind. It’s our creative process and we invite you to join us.

When we began, industry insiders had opinions about how to make our product faster and cheaper, to which we said thanks but no thanks. Instead, we built our own production line to preserve all the high-quality features that set Oats Overnight apart, like the unique thickness and consistency of our Spoon-Free Formula. At times, this fixation on doing anything and everything to make sure your breakfast is top-notch is a little intense. Like if our Head of Product Development has to make 39 samples of an in-development flavor until it hits her palate just right, she will. Or if she has to recruit all the “supertasters” in the office to test blueberries from 20 different farms so she can find the perfect balance of sweet and tart, she does. Basically, before that premium blend of functional foods dons one of our colorful gusset packs and gets into your hands, we test the heck out of it to make sure it’s worthy of you. Even then, we lay in bed at night thinking about it...

Cue the eye roll, right? Yeah, we know that claim is usually BS. Here’s what we mean when we say it: If we have to respond to a customer service email at 2 am because that’s what it takes to get you your box on time, we’re going to do it. If you need help remembering to customize your subscription after you get off the late shift, we’ll set an alarm to remind you. If you’d like to chat with us about what your fur baby’s up to or other Oats-adjacent things, we’re game. People often comment about the fact that our support team members are on a first-name basis with customers, but should that really be noteworthy? Aren’t you on a first-name basis with the people you care about? And don’t you value their opinion and feedback? We do, and we can honestly say that our product is better because of the insights our customers share with us. So that’s what we mean when we say the L-word. It’s not a hollow promise. It’s a core business value.

The old-school approach to business looks at financial statements as the single source of truth about a company’s health. We agree that balance sheets and cash flow statements are important tools for progress. But there’s no line item in the assets column for the pride an employee feels when his supervisor empowers him to solve a problem rather than moving him aside like some dumb bunny. And the Cost of Goods Sold number doesn’t reveal the satisfaction we get from paying our team an equitable wage. We take a more humanized approach in how we run Oats Overnight. We focus on sharing, in both the responsibility and the profitability of what we produce, because it fuels innovation and makes the best oatmeal on the market. We think the old ways need to die. And the mascots need to retire. So we’re doing our part, one rise and grind day at a time to make that happen.

At Oats Overnight, we believe that you are enough. We invite you to come to the table just as you are, with your own vision for who you’d like to become. Our team is on the same journey. Read More

At Oats Overnight, we believe that you are enough. We invite you to come to the table just as you are, with your own vision for who you’d like to become. Our team is on the same journey.

We believe success is possible through daily choices that add up over time. That’s how we built a premium breakfast food company even though we were industry outsiders. We started without a clue, just a desire to eat a healthy, protein-rich breakfast that is fast and delicious. Covered in protein powder, set back by dozens of rookie mistakes, we kept trying, kept leaning into the learning. Oats Overnight is the result. But we’re still on the same path, still striving to make surprising flavors that delight and nourish you every morning.

What do you aspire to become? What goal do you want to achieve? Whatever the answer, we believe in you. And we want to help you start the day strong.

We believe there’s no hidden secret to success.

Even when you’re starting something new, and you don’t have a clue where to begin, the future is bright if you’re willing to roll up your sleeves, learn, and play the long game. That’s what Brian chose to do when he bought a bunch of healthy ingredients, a coffee grinder, and Tupperware containers from CVS so he could create his own overnight oats formula. The first batches were totally disgusting...like completely inedible. But he kept at it. He googled everything food production from “FDA cGMPs” to “cassia versus cinnamon.” He kept measuring, shaking, refrigerating, and tasting for 16 hours a day. Over time, something delicious emerged, and surprisingly, a whole new way to eat breakfast came into being. So that’s it, really. Rise and grind. It’s our creative process and we invite you to join us.

We obsess over quality.

When we began, industry insiders had opinions about how to make our product faster and cheaper, to which we said thanks but no thanks. Instead, we built our own production line to preserve all the high-quality features that set Oats Overnight apart, like the unique thickness and consistency of our Spoon-Free Formula. At times, this fixation on doing anything and everything to make sure your breakfast is top-notch is a little intense. Like if our Head of Product Development has to make 39 samples of an in-development flavor until it hits her palate just right, she will. Or if she has to recruit all the “supertasters” in the office to test blueberries from 20 different farms so she can find the perfect balance of sweet and tart, she does. Basically, before that premium blend of functional foods dons one of our colorful gusset packs and gets into your hands, we test the heck out of it to make sure it’s worthy of you. Even then, we lay in bed at night thinking about it...

We love our customers.

Cue the eye roll, right? Yeah, we know that claim is usually BS. Here’s what we mean when we say it: If we have to respond to a customer service email at 2 am because that’s what it takes to get you your box on time, we’re going to do it. If you need help remembering to customize your subscription after you get off the late shift, we’ll set an alarm to remind you. If you’d like to chat with us about what your fur baby’s up to or other Oats-adjacent things, we’re game. People often comment about the fact that our support team members are on a first-name basis with customers, but should that really be noteworthy? Aren’t you on a first-name basis with the people you care about? And don’t you value their opinion and feedback? We do, and we can honestly say that our product is better because of the insights our customers share with us. So that’s what we mean when we say the L-word. It’s not a hollow promise. It’s a core business value.

We believe that employee well-being leads to profit.

The old-school approach to business looks at financial statements as the single source of truth about a company’s health. We agree that balance sheets and cash flow statements are important tools for progress. But there’s no line item in the assets column for the pride an employee feels when his supervisor empowers him to solve a problem rather than moving him aside like some dumb bunny. And the Cost of Goods Sold number doesn’t reveal the satisfaction we get from paying our team an equitable wage. We take a more humanized approach in how we run Oats Overnight. We focus on sharing, in both the responsibility and the profitability of what we produce, because it fuels innovation and makes the best oatmeal on the market. We think the old ways need to die. And the mascots need to retire. So we’re doing our part, one rise and grind day at a time to make that happen.

How It All Began

Brian loved overnight oats as a fuel for demanding days. But the make-it-yourself version required too much time to prepare. So he made his own and wanted to share it with others.

“How Hard Can This Be?”

Brian began experimenting with formulas around his kitchen table. His tools were a bunch of plant-based ingredients, a coffee grinder, and Tupperware from CVS. Initial results were conclusive, “This tastes like sh*t.”

DIY Culinary School

We learned everything from the ground up. Here’s our recipe for progress: gather all your courage and lease warehouse space, research food production 16 hours a day, and hire your friends to join in the flavor development experiments. We ended up with three massively improved flavors to call our own: Chocolate Peanut Butter Banana, Green Apple Cinnamon, and Strawberries & Cream.

Enter The Vibratory Machine

Ah, the wonders of automation. Without this puppy, we’d only make enough Oats each day to stock a large kitchen cupboard. This meant we could build a line and scale.

Our Baby Is Born

Brian’s mom moved to Arizona to run fulfillment. Another friend designed the branding. And then we hung our digital shingle up. When the first order came in and it was from Brian’s brother, it was the best feeling in the world.

Did We Have Small Business Shipping Set Up? No!

But did we have car trunks and valid driver's licenses? Yes! This is Brian's trunk filled with Oats on their way to a USPS hub.

Squished, In A Good Way

It didn’t take long for our 1,700 sq. ft. warehouse to get snug. Demand grew, boxes multiplied, and certain staff members lost their office to eminent doatmain. They were also guilty of turning the warehouse lights off on other staff members as a practical joke, so we didn’t feel too bad.

New Digs For A Growing Family

With tens of thousands of online customers and 15+ employees, we needed a larger production space. If you’d like to see what a metric ton of chia seeds looks like, come visit!

Where We’re At Today

Ever since the beginning days, we’ve kept the production in-house. This gives us the ability to check-in with customers and make rapid improvements to our recipe without layers of Mega Corporation bureaucracy standing in our way. We’re close to the food so that when you open that shaker lid you’ll smile and start the day strong.

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Ever since the beginning days, we’ve kept the production in-house. This gives us the ability to check-in with customers and make rapid improvements to our recipe without layers of Mega Corporation bureaucracy standing in our way. We’re close to the food so that when you open that shaker lid you’ll smile and start the day strong.

This Is Us

Brian

Chief Executive Officer

As CEO, I guide the company direction. This role comes with a disproportionate amount of credit for what we are building, but we wouldn’t be anywhere without our amazing team.

Vincent

Chief Operating Officer

I want to create a positive space for our team to fill with all of their brilliance.

Hannah

Accounts Administrator

Sometimes HR, sometimes Executive Assistant, sometimes AP/AR, sometimes cat, sometimes meow

Nate

Operations Manager

I'm the jack of all Oats Overnight operations departments, master of none.

Karla

Head of Product Development

Basically I figure out how the the ingredients we use in our products interact, improve the flavor and overall functionality. I also figure out the nutritional content and ways to improve that while still delivering great tasting products, and create new products and flavors. I taste things!

Thomas

Head of Customer Service

I advocate for the customer and occasionally post about my dogs in the FB VIP group.

Andy

Copywriter

I write stuff about Oats. Occasionally I also count the Oats and schedule the Oats.

Katherine

Head of Content

Every day I get to write about how obsessed we are with creating the perfect breakfast.

Kendall

Marketing Project Manager

As the Marketing Project Manager, I act as the liaison between internal teams and agencies to create and manage efficient processes! My role is more casually referred to as Human Glue, The Cat Herder, or Queen of Asana.

Matt

Head of Amazon

I steer the ship through the bumpy waters of the Amazon(.com).

Paul

Creative Director

As the executive content chef here at Oats Overnight, I gather the best ingredients in the form of inspired ideas from each person at the company and whip them up into the flavorful brand you see.

Jason

Director of Sales

I'm in charge of selling to and managing all grocery outlets nationally. I also manage day-to-day internal sales operations with our broker partners and distributors.

Cesar

Director of Business Development

From online to on-site, I do a little bit of everything, but not a lot of anything.

Scott

Quality Manager

I make sure the product that goes out to our customers is of high quality and safe to eat. Here at Oats, we can wear a lot of different hats depending on the day.

Devon

Warehouse Manager

I started off in the production room and I'm now the warehouse supervisor. I take care of all the receiving for the warehouse along with trying to keep it as clean and organized as possible.

Gary

Supply Chain Manager

I keep track of logistics and manage Oats Overnights raw material inventory end to end. I analyze operational performance and resolve issues.

Liz

Production Manager

I do a little bit of everything, but mostly run around like a crazy person, making sure all is running smoothly. My responsibility is production management, but I am an inquisitive person (nosy) so I will dip my hands into almost anything, including the maintenance and upkeep of our equipment... As long as it doesn't involve electric work.

Junior

Production Supervisor

I am Mr. Oats Overnight. I make oats overnight at Oats Overnight. Poetic...no???

Andrew

People & Culture Manager

My role is to ensure an inextricable link between OON strategic goals and its people, while holding and cultivating the culture of the organization. Essentially, I help build out our growing team while ensuring our awesome culture stays awesome!

Diane

Mom/Fulfillment

I’m so proud of my son for this great company he has built. I’m so happy to be a part of the team.
Exceptional estimator, mediocre piano player
Vincent, COO
Down to earth and laser focused
Jason, Director of Sales
Always makes an effort to reach out
Devon, Warehouse Manager
I leave every conversation with him more confident (and often with a smile too!).
Thomas, Head of Customer Service
Very Irish, needs his own swear jar
Matt M, Head of Amazon
Makes others suffer for his convenience
Cesar, Director of Business Development
Hannah's movie quotes keep me going.
Nate, Ops Manager
Can meow in three languages
Andy A, Supply Chain, Content
Expert caretaker of cats and humans
Paul, Creative Director
Has a coat of armor on in his Slack picture
Katherine, Head of Content
All the best features of a golden retriever
Cesar, Director of Business Development
Very smart, easy going guy
Liz, Production Manager
Brings her own water to a restaurant
Hannah, Office Admin
The lovely reason our Oats taste so dang good
Kendall, Marketing Project Manager
Karla is my girl when it comes to sweets!
Junior, Production Manager
Past-life poker brother
Brian, CEO
His kindness hides his calculator brain.
Katherine, Head of Content
Leads by example
Andrew, Product Dev
This guy can do it all.
Vincent, COO
Kind and insightful.
Karla, Head of Product Dev
Maestro of the note and the Oat
Paul, Creative Director
Our wise, weird, wild, welcoming, weird writer.
Vincent, COO
Great writer; terrible jump-roper. (Probably.)
Andy A, Supply Chain, Content
Total badass with a knack for words.
Kendall, Marketing Project Manager
Never ceases to brighten my day
Thomas, Head of Customer Service
I hear she has a really attractive boyfriend.
Matt M, Head of Amazon
Katie Couric wants to grow up to be her.
Cesar, Director of Business Development
Waiting for his podcast launch
Brian, CEO
I hear he has a really attractive girlfriend.
Kendall, Marketing Project Manager
Jonah (his dog) always shows up on conference calls.
Gary, Supply Chain Manager
Genuinely the nicest human being
Nate, Ops Manager
I ask myself, “What Would Paul Do?”
Katherine, Head of Content
Our team optimist who's lucky enough to have met Steve Carell
Kendall, Marketing Project Manager
An engine silently churning out the work
Vincent, COO
Always expressing unnecessary gratitude
Hannah, Office Admin
Opposite personality of a typical sales person and probably why he's so good
Karla, Head of Product Dev
Not very funny. Snappy dresser.
Vincent, COO
No one knows what he does, but he's involved with everything.
Karla, Head of Product Dev
Was probably an only child
Matt M, Head of Amazon
I will find your stash of candy you hide in the office, Scott.
Nate, Ops Manager
Loves to answer ingredient questions at 2am
Thomas, Head of Customer Service
Literal definition of a dad, from the clothes to the jokes
Junior, Production Manager
Passionate, proud, driven and focused
Vincent, COO
Does great donuts on the forklift
Andy A, Supply Chain, Content
All his shots may not land but he taught me the value of taking every shot!
Junior, Production Manager
Counts the inventory like his macros
Hannah, Office Admin
I think I could crush him at laser tag.
Katherine, Head of Content
Friends with Matt. Strike one.
Cesar, Director of Business Development
Team Disney trip!
Brian, CEO
Sweet and doesnt take sh*t
Devon, Warehouse Manager
We fight like an old married couple!
Junior, Production Manager
Appreciates my floral shirts and long hair
Nate, Ops Manager
Wishes he could fly
Andy A, Supply Chain, Content
Kind of a handful
Liz, Production Manager
His nickname is Princess! Please start using it.
Vincent, COO
Texas twang AND a British accent
Katherine, Head of Content
Great accent, better person
Matt M, Head of Amazon
💚💚💚
Brian, CEO
Mother of Oats
Hannah, Office Admin
Oats Matriarch and CEO Founder
Paul, Creative Director

Brian

Chief Executive Officer

As CEO, I guide the company direction. This role comes with a disproportionate amount of credit for what we are building, but we wouldn’t be anywhere without our amazing team.

Vincent

Chief Operating Officer

I want to create a positive space for our team to fill with all of their brilliance.

Hannah

Accounts Administrator

Sometimes HR, sometimes Executive Assistant, sometimes AP/AR, sometimes cat, sometimes meow

Nate

Operations Manager

I'm the jack of all Oats Overnight operations departments, master of none.

Karla

Head of Product Development

Basically I figure out how the the ingredients we use in our products interact, improve the flavor and overall functionality. I also figure out the nutritional content and ways to improve that while still delivering great tasting products, and create new products and flavors. I taste things!

Thomas

Head of Customer Service

I advocate for the customer and occasionally post about my dogs in the FB VIP group.

Andy

Copywriter

I write stuff about Oats. Occasionally I also count the Oats and schedule the Oats.

Katherine

Head of Content

Every day I get to write about how obsessed we are with creating the perfect breakfast.

Kendall

Marketing Project Manager

As the Marketing Project Manager, I act as the liaison between internal teams and agencies to create and manage efficient processes! My role is more casually referred to as Human Glue, The Cat Herder, or Queen of Asana.

Matt

Head of Amazon

I steer the ship through the bumpy waters of the Amazon(.com).

Paul

Creative Director

As the executive content chef here at Oats Overnight, I gather the best ingredients in the form of inspired ideas from each person at the company and whip them up into the flavorful brand you see.

Jason

Director of Sales

I'm in charge of selling to and managing all grocery outlets nationally. I also manage day-to-day internal sales operations with our broker partners and distributors.

Cesar

Director of Business Development

From online to on-site, I do a little bit of everything, but not a lot of anything.

Scott

Quality Manager

I make sure the product that goes out to our customers is of high quality and safe to eat. Here at Oats, we can wear a lot of different hats depending on the day.

Devon

Warehouse Manager

I started off in the production room and I'm now the warehouse supervisor. I take care of all the receiving for the warehouse along with trying to keep it as clean and organized as possible.

Gary

Supply Chain Manager

I keep track of logistics and manage Oats Overnights raw material inventory end to end. I analyze operational performance and resolve issues.

Liz

Production Manager

I do a little bit of everything, but mostly run around like a crazy person, making sure all is running smoothly. My responsibility is production management, but I am an inquisitive person (nosy) so I will dip my hands into almost anything, including the maintenance and upkeep of our equipment... As long as it doesn't involve electric work.

Junior

Production Supervisor

I am Mr. Oats Overnight. I make oats overnight at Oats Overnight. Poetic...no???

Andrew

People & Culture Manager

My role is to ensure an inextricable link between OON strategic goals and its people, while holding and cultivating the culture of the organization. Essentially, I help build out our growing team while ensuring our awesome culture stays awesome!

Diane

Mom/Fulfillment

I’m so proud of my son for this great company he has built. I’m so happy to be a part of the team.

You're A Part Of The Team

Customer Support is not just a team in our company. It’s who we are. Sure, listening to our customers is just good business. But people are smart. They know when you really care and when you’re just doing a job. We really care. And if you’re hesitant, that’s okay. Let us prove it to you.

Jessica Watson

Customer Service Manager

Customer Care Lead Quote

“Providing world-class customer service is our number one priority! We're more than customer-focused; we're customer-obsessed. That means we're happy to help our customers every step of the way!”

Thanks for taking time to get to know us! Here's a little discount-code love for 20% off your next order: use code OATSFAM20 at checkout.