At Oats Overnight, we believe that you are enough. We invite you to come to the table just as you are, with your own vision for who you’d like to become. Our team is on the same journey.
We believe success is possible through daily choices that add up over time. That’s how we built a premium breakfast food company even though we were industry outsiders. We started without a clue, just a desire to eat a healthy, protein-rich breakfast that is fast and delicious. Covered in protein powder, set back by dozens of rookie mistakes, we kept trying, kept leaning into the learning. Oats Overnight is the result. But we’re still on the same path, still striving to make surprising flavors that delight and nourish you every morning.
What do you aspire to become? What goal do you want to achieve? Whatever the answer, we believe in you. And we want to help you start the day strong.
At Oats Overnight, we believe that you are enough. We invite you to come to the table just as you are, with your own vision for who you’d like to become. Our team is on the same journey. Read More
At Oats Overnight, we believe that you are enough. We invite you to come to the table just as you are, with your own vision for who you’d like to become. Our team is on the same journey.
We believe success is possible through daily choices that add up over time. That’s how we built a premium breakfast food company even though we were industry outsiders. We started without a clue, just a desire to eat a healthy, protein-rich breakfast that is fast and delicious. Covered in protein powder, set back by dozens of rookie mistakes, we kept trying, kept leaning into the learning. Oats Overnight is the result. But we’re still on the same path, still striving to make surprising flavors that delight and nourish you every morning.
What do you aspire to become? What goal do you want to achieve? Whatever the answer, we believe in you. And we want to help you start the day strong.
Even when you’re starting something new, and you don’t have a clue where to begin, the future is bright if you’re willing to roll up your sleeves, learn, and play the long game. That’s what Brian chose to do when he bought a bunch of healthy ingredients, a coffee grinder, and Tupperware containers from CVS so he could create his own overnight oats formula. The first batches were totally disgusting...like completely inedible. But he kept at it. He googled everything food production from “FDA cGMPs” to “cassia versus cinnamon.” He kept measuring, shaking, refrigerating, and tasting for 16 hours a day. Over time, something delicious emerged, and surprisingly, a whole new way to eat breakfast came into being. So that’s it, really. Rise and grind. It’s our creative process and we invite you to join us.
When we began, industry insiders had opinions about how to make our product faster and cheaper, to which we said thanks but no thanks. Instead, we built our own production line to preserve all the high-quality features that set Oats Overnight apart, like the unique thickness and consistency of our Spoon-Free Formula. At times, this fixation on doing anything and everything to make sure your breakfast is top-notch is a little intense. Like if our Head of Product Development has to make 39 samples of an in-development flavor until it hits her palate just right, she will. Or if she has to recruit all the “supertasters” in the office to test blueberries from 20 different farms so she can find the perfect balance of sweet and tart, she does. Basically, before that premium blend of functional foods dons one of our colorful gusset packs and gets into your hands, we test the heck out of it to make sure it’s worthy of you. Even then, we lay in bed at night thinking about it...
Cue the eye roll, right? Yeah, we know that claim is usually BS. Here’s what we mean when we say it: If we have to respond to a customer service email at 2 am because that’s what it takes to get you your box on time, we’re going to do it. If you need help remembering to customize your subscription after you get off the late shift, we’ll set an alarm to remind you. If you’d like to chat with us about what your fur baby’s up to or other Oats-adjacent things, we’re game. People often comment about the fact that our support team members are on a first-name basis with customers, but should that really be noteworthy? Aren’t you on a first-name basis with the people you care about? And don’t you value their opinion and feedback? We do, and we can honestly say that our product is better because of the insights our customers share with us. So that’s what we mean when we say the L-word. It’s not a hollow promise. It’s a core business value.
The old-school approach to business looks at financial statements as the single source of truth about a company’s health. We agree that balance sheets and cash flow statements are important tools for progress. But there’s no line item in the assets column for the pride an employee feels when his supervisor empowers him to solve a problem rather than moving him aside like some dumb bunny. And the Cost of Goods Sold number doesn’t reveal the satisfaction we get from paying our team an equitable wage. We take a more humanized approach in how we run Oats Overnight. We focus on sharing, in both the responsibility and the profitability of what we produce, because it fuels innovation and makes the best oatmeal on the market. We think the old ways need to die. And the mascots need to retire. So we’re doing our part, one rise and grind day at a time to make that happen.
Brian loved overnight oats as a fuel for demanding days. But the make-it-yourself version required too much time to prepare. So he made his own and wanted to share it with others.
Brian began experimenting with formulas around his kitchen table. His tools were a bunch of plant-based ingredients, a coffee grinder, and Tupperware from CVS. Initial results were conclusive, “This tastes like sh*t.”
We learned everything from the ground up. Here’s our recipe for progress: gather all your courage and lease warehouse space, research food production 16 hours a day, and hire your friends to join in the flavor development experiments. We ended up with three massively improved flavors to call our own: Chocolate Peanut Butter Banana, Green Apple Cinnamon, and Strawberries & Cream.
Ah, the wonders of automation. Without this puppy, we’d only make enough Oats each day to stock a large kitchen cupboard. This meant we could build a line and scale.
Brian’s mom moved to Arizona to run fulfillment. Another friend designed the branding. And then we hung our digital shingle up. When the first order came in and it was from Brian’s brother, it was the best feeling in the world.
But did we have car trunks and valid driver's licenses? Yes! This is Brian's trunk filled with Oats on their way to a USPS hub.
It didn’t take long for our 1,700 sq. ft. warehouse to get snug. Demand grew, boxes multiplied, and certain staff members lost their office to eminent doatmain. They were also guilty of turning the warehouse lights off on other staff members as a practical joke, so we didn’t feel too bad.
With tens of thousands of online customers and 15+ employees, we needed a larger production space. If you’d like to see what a metric ton of chia seeds looks like, come visit!
Ever since the beginning days, we’ve kept the production in-house. This gives us the ability to check-in with customers and make rapid improvements to our recipe without layers of Mega Corporation bureaucracy standing in our way. We’re close to the food so that when you open that shaker lid you’ll smile and start the day strong.
Ever since the beginning days, we’ve kept the production in-house. This gives us the ability to check-in with customers and make rapid improvements to our recipe without layers of Mega Corporation bureaucracy standing in our way. We’re close to the food so that when you open that shaker lid you’ll smile and start the day strong.
Customer Support is not just a team in our company. It’s who we are. Sure, listening to our customers is just good business. But people are smart. They know when you really care and when you’re just doing a job. We really care. And if you’re hesitant, that’s okay. Let us prove it to you.
“Providing world-class customer service is our number one priority! We're more than customer-focused; we're customer-obsessed. That means we're happy to help our customers every step of the way!”
